giffgaff is a B Corp!

Brand Campaign Concept – giffgaff B Corp Announcement
D&AD New Blood Awards 2023 | University Project & Competition Entry

This project was created for a university brief and submitted to the 2023 D&AD New Blood Awards. As a fan of giffgaff’s ethical and community-first approach, I was excited to work on a campaign celebrating their milestone of becoming a certified B Corp. The brief asked for Instagram Story assets and Out Of Home (OOH) activations to share this achievement. After researching giffgaff and B Corp values, I developed a modular concept using isometric flat illustrations to tell the story of their journey, designed to work across both digital and physical platforms.

Four infographic slides showing progress and values of a company, each with colorful backgrounds, illustrations of people and icons, and text about their journey, diversity, transparency, and becoming a B Corporation.
Outdoor digital billboard displaying colorful infographic about Giffgaff, a telecom company, with illustrations and text in vibrant colors, set against a cityscape of modern skyscrapers.
A city bus with colorful advertisement posters along its side, seen on a street with a crosswalk and some buildings reflected in the windows.